What can social media have to offer SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only begun using in the last few years, but it’s vital to take advantage of it when you’re investing funds into search engine optimization. Creating and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits are not immediately evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time. Social engagements occur when people comment, like or share a tweet about content. The more social engagements a piece of content is able to get, the more social signals you build to your site. These social signals are used by search engines to determine the quality of the content. It’s a way to measure what content is popular with users over what their automated algorithm decides is of high quality. A piece of content can be immediately indexed if it’s receiving a lot of social interactions.

2) Link Building

It is long past the period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make quality content that is relevant. But how do you reach sites who are willing to link to your content , if asking them directly is considered an “unnatural” link building practice? Social media is the answer. Social media allows you to expose your content to of relevant groups of people who may be influenced to link to it when it’s worthy of linking to. These people may also connect your content to their network and استضافة مواقع الكترونية increase the reach of your content.

3) Content amplification

You can create all the excellent content you’d like to but it’s not going to gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content but it’s only going to get to those on your list of marketing contacts. You can reach new audiences via social media. If you post your content to your followers, they will share it with their own followings if they find it helpful. This will allow them to recommend your content to their followers, increasing the reach of your content. In return, you gain many relevant visitors and inbound links, as well as social signals and brand awareness – all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand

Brand recognition and brand identity can tell search engines a lot about the quality of your website and the extent to which it can be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations through social media can boost Google’s trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing

Since the search engines are able to index social media accounts these profiles are now showing in search results pages. This allows your brand to be listed in search results on branded queries that are not limited to your company website. It’s even more effective. Individual tweets from Twitter could be indexed and included in the search results. This allowed your website to rank higher in search. That was only temporary for a few months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.